Maru • Identity system

Contributed by Mehmet Demirel of Ogilvy Istanbul.

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Maru means “perfection” in Japanese, and the architectural firm that adopted the Maru name is out to do nothing less. Maru offers a new perspective on how we look at the structures we live in. Ultimately, this notion was reflected in the branding work, too. A look that is modular, simple, and applicable was created to live up to its name.

A five-piece isometric grid creates a legible typeface including numbers and infographic icons. And a mobile app that reads various shapes created within the system was developed to enrich the experience for architects.

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After settling on the grid, we realised we could create a legible alphabet and numbers within the isometric system. That, of course, gives room for further personalisation and customisation of stationary assets such as business cards and name plates, shown further below.

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C R E D I T S

Agency: Ogilvy & Mather Istanbul
Executive Creative Director: Selim Ünlüsoy
Art Director: Mehmet Demirel
Business Director: Murat Derman
Account Executive: Gizem Piroğlu
Producer: Fulya Akay
Director: Baran Baran
Producer: Ali Devrim Şengel
App Developer: Onur Acun
Strategic Planning Director: Pelin Aydın
Typographer: Taner Ardalı
Producer: Hakan Pamukçu